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29 April 2022

Mikhail Demin appointed director for the development of Gazprom-Media Holding’s paid channels

On December 23, Gazprom-Media Holding announced the appointment of Mikhail Demin as the director for the development of Gazprom-Media Holding’s paid channels. He will be responsible for the development of pay television broadcasting. This includes the strategic development and operational management of NTV-PLUS operator and Red Media, one of the largest producers and distributors of paid special-interest channels in Russia.

Mikhail Demin has worked in the media and telecommunications industry for many years. Before joining the Gazprom-Media team, he was responsible for communications and public relations at Aeroflot and headed press operations at the Sochi 2014 Olympic and Paralympic Games Organizing Committee. Before that he worked at Mobile TeleSystems, was the general manager of NTV-PLUS and took part in creating the Match TV channel using it as a base. Mikhail was also elected president of Russia’s Media Communications Union for three years.

“Mikhail Demin is well known on the market as an expert who has many years of experience in the media and telecommunications field. I’m glad he has rejoined the team. We are committed to the development and digital transformation of our pay television assets. I am certain that his professional experience and extensive expertise will help us to achieve the goals we have set and that, in the near future, the Holding will strengthen its positions in the area of pay TV. I would like to wish Mikhail good luck. He has a number of complex and very interesting tasks ahead of him.”
CEO of Gazprom-Media Holding Alexander Zharov

Work experience:

●    January 2020-November 2021 - communications director, Aeroflot

●    November 2018-November 2021 - president of the Media Communication Union

●    November 2014-November 2018 - Gazprom-Media Holding, advisor to the general manager of Ekho Moskvy radio station, general manager of Ekho Moskvy, deputy general manager of NTV-PLUS

●    April 2010-May 2014 - director of press operations at the Sochi 2014 Olympic and Paralympic Games Organizing Committee

●    August 2007-April 2010 - director of special projects at Mobile TeleSystems

●    Since 1994 he has worked as a radio host, consultant, manager and managing partner in various communications agencies.


●    Postgraduate and master’s programs at the Faculty of Economics, Moscow State University with a specialization in global economy, candidate of economics

●    Professor at the National Research University Higher School of Economics (HSE)