Gazprom-Media Holding, the leading diversified media holding in Russia and Eastern Europe, has announced the appointment of Alexey Nazarov as the CEO of RUTUBE. Roman Maksimov, who was previously at the helm of the video service, decided to leave the company.

Alexey Nazarov will assume his new role on August 23. In this position, he will oversee RUTUBE’s strategic development and operational management, try to increase traffic and expand the service’s audience base. He will also be responsible for the continued modernisation of the RUTUBE video streaming service, whose re-launch Gazprom-Media Holding initiated in April 2021.

Alexey Nazarov has more than 20 years of experience in the telecommunications industry in various companies and market segments. He has successful experience in commercial ventures, including e-commerce, the launch of new products and services on the market, the formation and management of international teams. 

Before joining the RUTUBE team, Alexey worked as an interregional director for Moscow and the Moscow region at the leading Russian telecommunications company ER-Telecom Holding. From 2018 to 2020, he held executive positions at MGTS (Moscow City Telephone Network), a subsidiary of MTS. He headed the commercial department at MGTS, served as the MGTS commercial director, and later held the position of commercial director for the Moscow region at MTS. In 2016, he joined TransTeleCom as an advisor to the company’s president. From 2017, he was the vice-president for public relations at TransTeleCom. From 2010 to 2016, Alexey served as the business development director at NETBYNET, a subsidiary of Megafon.  

Biography of Alexey Alexandrovich Nazarov: 

Born in 1979. 

2003: Graduated from the D. Mendeleev University of Chemical Technology with a specialisation as an engineer-technologist.

2001-2005: Worked in the commercial directorate of MTU-Intel (Stream brand). 

2006-2008: Headed the departments for the development of products and services at Netville, Centel (QWERTY brand) and Content House. 

2008-2010: Served as the director of business development at Energo telecommunications concern. 

2010-2016: Served as the director of business development at NETBYNET, a subsidiary of MegaFon. The rebranding of NETBYNET into the WIFIRE umbrella brand was developed and successfully carried out under Alexey Nazarov’s leadership, a new multiservice TV platform WIFIRE.TV was launched into commercial operation, and the WIFIRE.Mobile fullMVNO project was developed and launched using the parent company’s network as its base.

2016-2017: Worked in TransTeleCom, first as an advisor to the president and later as the company’s vice-president for public relations. During Alexey’s time at the company, TransTeleCom launched its new unified platform TTK.TV, the OTT-service “TV bez granits” (TV Without Borders), as well as MVNO mobile communication services in various Russian regions (Rostov region, Krasnodar krai, Chelyabinsk region and others). 

2018-2020: Worked in management positions at MGTS, a subsidiary of MTS. He served as the advisor to the CEO of MGTS, was then appointed head of the company’s commercial directorate, and later served as a management board member and MGTS commercial director where he was responsible for the development of the B2C, B2B, B2O and B2G segments as well as marketing, product development and customer service. From 2019, he was appointed commercial director for the Moscow region at the parent company, MTS. 

In 2021, Alexey Nazarov moved to ER-Telecom Holding to work as an interregional director for Moscow and the Moscow region. 

Since August 2021, he holds the position of CEO of RUTUBE video service.    

RUTUBE is the top Russian video platform for watching vlogs, video streams, films and live TV broadcasts, film and video game reviews, show and TV series premieres. Its content library has more than 3 million items. RUTUBE users can watch videos without registering, upload their own videos through a convenient studio, create personalised playlists and monetise content. The RUTUBE app is available on iOS and Android devices, as well as Smart TVs.

The video platform launched in 2006. In 2008, RUTUBE became a part of Gazprom-Media Holding. In 2016, RUTUBE and the Pladform video distribution network were merged to create the company Ruform. As a result, the platform got access to technologies for content distribution in the digital sphere. In 2020, Gazprom-Media acquired RUTUBE by registering the transfer of ownership in a share of Ruform to the Holding.

In April 2021, Gazprom-Media Holding began the process of re-launching the RUTUBE video service. RUTUBE got a new interface and navigation. Podcasts, lectures, online classes and live streaming options have become available. Bloggers can now also earn money through donations and channel subscriptions, rather than only through advertising.