The TV channel has been streaming since May 2013, and it became part of Gazprom-Media Holding in 2014. Since 2015, the channel has been one of 20 TV channels with mandatory public access. Over the years, Friday! has demonstrated stable growth in its audience indicators. The channel’s audience has gone beyond the traditional airwaves and actively watches Friday! content in the digital environment.

The channel has its own content production studios: Nozhi Producer Center and Friday! Studio. The channel’s broadcast schedule is based on reality shows and its own TV series. The TV channel includes more than 85 TV brands and projects.

The creative team of Friday! TV channel has been recognized by the professional community in Russia and abroad. The channel is the winner of numerous industry awards. Friday! has won 21 TEFI awards, the national TV award, 15 PromaxBDA awards, the prestigious international award for TV design and marketing, as well as awards for the best social projects and other prizes.