Gazprom-Media Holding and the Chinese company specializing in the field of cinema and television, Beijing Auranova Technology & Culture Media Co., Ltd., signed a memorandum of cooperation.
The document was signed by the general directors of the companies, Aleksandr Zharov and Ding Zhisheng.
The signing took place in Beijing during the state visit of Russian President Vladimir Putin to China.
«The signing of this memorandum is the first and very important step in our partnership, with special attention to be paid to cooperation in the field of artificial intelligence application in film and animation production. We also agreed with our Chinese colleagues on a future meeting, which will take place very soon. I am convinced that today we have laid the foundation for our future joint victories!».
The signed memorandum lays the foundation for the development of a long-term partnership in the media industry, with a focus on the application of artificial intelligence technologies.
«We are very pleased to invite experts from Gazprom-Media Holding to Beijing to share their experience in the development of digital platforms, and we will be happy to share ours in turn. I am confident that today’s meeting is the beginning of a promising and mutually beneficial partnership!».
Thus, Gazprom-Media Holding and Beijing Auranova Technology & Culture Media agreed to cooperate in research and development in the field of film technologies based on artificial intelligence. The potential for cooperation will also be assessed in the direction of production and distribution of animated content.
The two companies defined as enhancing the use of artificial intelligence technologies on the digital platforms of Gazprom-Media Holding and Chinese platforms as an important area of cooperation. In addition, joint work will be conducted in the direction of applying artificial intelligence for creating scripts, complex graphics, and developing character images for artistic animation and films.
A future meeting, agreed upon by the parties during the signing of the agreement in Beijing, will be held with the participation of representatives of the digital assets of Gazprom-Media Holding. Among other things, the application of developments from Chinese partners on the Holding’s digital platforms will be discussed.
Gazprom-Media Holding pays special attention to the development of international cooperation in the information sphere, as well as in the production and distribution of media content, including jointly produced content.
Earlier in May of this year, Gazprom-Media Holding and the Chinese news agency Xinhua signed a cooperation agreement during the state visit of Chinese President Xi Jinping to Russia.
In addition, during the visit of the Gazprom-Media Holding delegation to India to participate in the first World Audio Visual & Entertainment Summit (WAVES), a number of agreements were signed with Indian companies, specializing in new media.