The victory ceremony
for the winners of the National Award of Business Communications took place on
February 16. TV-3 channel received two awards.
The marketing director of the TV-3 channel, Lily Sheroziya, came second in the nomination “Best marketing director” in the category “Media, communications, entertainment, culture.” The television channel also took second place in the nomination “Best marketing campaign” for their promotion of the film Gogol. Nachalo (Gogol. The Beginning).
As part of the promotional campaign for the film Gogol. Nachalo, a number of innovative solutions were used. The first web series were launched in Russia in which the series hero travels through the worlds of popular youth serials. An Instagram of artist-made comics and an online project “OK Gogol” were created. Gogol visited one of the key football matches, Spartak vs. Lokomotiv, and went live on Match TV, the main sports channel of the country. “Gogol’s Spirit” interacted live with the guests of one of the most fashionable relaxation spots in Moscow, Gorky Park. The image of the actor Alexander Petrov, in the likeness of Gogol, was projected on a tree with the help of a powerful full-HD projector so that anyone who wished could ask him a question and get an answer.