Sergey Kosinsky: RUTUBE is increasingly watched abroad
The popularity of the Russian video hosting site RUTUBE is growing outside the country. The countries with the highest growth in views include Indonesia, Belarus, Kazakhstan, and Germany.
«By the end of last year, RUTUBE recorded a significant increase in interest from people abroad in the content on our platform. For example, views from Kazakhstan increased two and a half times, views from Belarus increased two times, and users from Germany had one-and-a-half times more views. The biggest growth was shown by Indonesia, where we are watched 10 times more often. We associate these figures with the increase in the content library, which today consists of 388 million videos».
Sergey Kosinsky
In the first quarter of this year, views from users in the leading growth countries almost reached the figures for the entire year of 2024. The platform is actively developing its international presence, collaborating with foreign bloggers, and localizing content.
RUTUBE regularly records increases in views. In February, the monthly audience of the service reached 77 million. The video library has grown by more than 60 million units of content since the beginning of 2025.
