Friday! TV channel has taken on the role of a creative agency and developed the show Kak Polubit Futbol s Romoi Kagramanovym (How to Fall in Love with Football with Roma Kagramanov) for MegaFon. This show will help viewers to learn more about football and to prepare for the biggest football event of summer 2021 - the UEFA European Football Championship. The project was developed together with the Divico agency.
Acting as a creative agency, Friday! developed the concept of the show from scratch and produced it together with Divico. The famous blogger Roman Kagramanov will host the show, trying to understand football and become an experienced fan. Football experts will help him in this task: coaches, referees, sports journalists, footballers, fans as well as members of Russia’s national football team.