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29 April 2022

Sem Dney Celebrates Its 25th Anniversary

One of Russia’s leading publishing houses, Sem Dney will celebrate its 25th anniversary on October 24. Starting off as a TV guide, in 25 years Sem Dney expanded its portfolio, becoming a modern, dynamically growing print media business. Today the publishing house oversees three print editions and the entertainment website.

“I congratulate the staff of the publishing house on its anniversary. In its 25 years, the publishing house has come a long way and became an integral part of the modern Russian print media market. Over these years, Sem Dney has acquired a loyal readership and consolidated leading positions in the glossy magazine segment. Print media is going through difficult times, but it keeps growing. Sem Dney has ambitious tasks ahead of it: to write a whole new chapter, but this time, in the digital sphere. I wish its creative team and professional managers plenty of inspiration and success as they carry out this digital transformation and win loyal new fans”.
Alexander Zharov CEO of Gazprom Media

The flagship project of the Sem Dney publishing house is its weekly television guide Sem Dney TV-Programma (Sem Dney TV Guide), which published its first issue in December 1995. More than 1,300 issues with the “lucky seven” on the cover have been published over the following 25 years. Now, just like a quarter of a century ago, Sem Dney is one of the most popular publications about celebrities and show business, read by people of all ages. At the moment, each issue of the TV guide gets almost 1.8 million readers, which makes it one of the Top 3 print TV guides in Russia.

Sem Dney has also published two monthly magazines, Karavan Istorii (Caravan of Stories) and Kollektsiya Karavana Istorii (Caravan of Stories Collection) since 1998 and 2006, respectively. Both of these magazines are holding on to their positions among Russia’s Top 5 women’s magazines and fashion magazines in terms of readership. Since their launch, the editors have created their own recognizable style of providing content, becoming a pioneer in the journalistic storytelling style in the country. This style requires the writers to get exclusive information and turn it into a story that can be conveyed to the readers in an engaging way.

The Sem Dney team has also been working on its digital products since 2012, notably the entertainment online resource about celebrities and the biggest events in culture and society. The website has not only earned the respect and admiration of its readers, but also took a prominent place on the market among online media about celebrities. Since launching, has published more than 114,000 articles and received more than 1,545,000,000 visits. In addition to the more familiar reading materials, the outlet’s team also creates video content for its YouTube channel. Thanks to this, its readers can get a behind-the-scenes look at celebrity photoshoots and watch exclusive backstage footage from photoshoots done exclusively for the publishing house’s print media. 

However, Sem Dney publishing house is more than just its popular products and familiar brands. It is also a top-notch team of talented journalists, editors and media managers, and special mention should be made of Dmitry Biryukov: the publishing house’s founder has also been running it for almost 25 years. Sem Dney was able to take its top place in the media industry and maintain it in large part thanks to Biryukov’s energy and charisma, as well as the professionalism of its team.