5 December 2022
Research by Gazprom-Media Holding: how Russians do charity work and volunteer in 2022

For Volunteer Day, Gazprom-Media Holding studied how Russians do volunteer and charity work. The study was conducted throughout Russia jointly with GPM Data (Gazprom-Media Holding's Big Data Processing Center) and its partners OFD Platform and Atol Online.

The study's main conclusions are:

• charitable donations are made 3.7 times more often on average when shopping online than offline.

• Russians most often make symbolic donations of up to 10 rubles when buying goods, make contributions to churches, and pay fees for participation in charity races and events.

• this year, Russians have begun to spend much more on charitable online certificates. They are sold on marketplaces and the websites of charitable organizations. The average value of such donations has grown from 348 rubles in 2021 up to 574 rubles in 2022.

• despite economic and geopolitical instability, in 10 months of this year, Russian residents spent 55% more on charitable certificates than in all of 2021. The average monthly number of contributions increased by 13% compared to the same period in 2021. Analysts attribute the growing interest in charitable certificates to general anxiety amid economic instability: they are a way for people reduce their own levels of anxiety and help the most vulnerable groups, who are in particular need in times of crisis. In addition, there are new categories that need help.

• the top 10 regions by number of charitable donations this year are: Moscow, Moscow Region, St. Petersburg, Krasnodar Region, Chelyabinsk, Kemerovo, and Volgograd Regions, Tatarstan, and Rostov and Irkutsk Regions.

An online survey of Moscow residents was also conducted during the study. It showed that one third of respondents have volunteer experience, and 12% have volunteer books. The most popular type of volunteering in Moscow is helping people, followed by helping animals and event volunteering.

We also see demand for corporate volunteering: the size of Gazprom-Media Holding's Vselennaya Dobra Volunteer Center increased by 25% over the year, and the number of volunteer events increased by 50%. In this case, the holding coordinates employees' initiative to help and organizes their volunteer activities as part of participation in the actions of sponsored charitable foundations. Thus, more people are involved in small charity. Volunteers are rewarded with a record of the hours they work in their electronic volunteer books. In addition, the holding has organized interaction with the Drugoe Delo platform. Our volunteer actions are presented on this platform in the form of tasks for which volunteers receive points, which can then be exchanged for bonuses or prizes on the platform. At the same time, in November alone, our corporate volunteers worked 120 hours, and we encourage all our employees to join volunteer actions, because doing good together is not difficult.
Antonina Priezzheva
Human Resources Director, Gazprom-Media Holding
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