Gazprom-Media Holding
will hold the first hackathon, Hack the Media, on processing and analyzing Big
Data in the media. The hackathon will take place in Moscow on April 7-8 at the
Center of Blockchain Competencies.
The aim of the hackathon is to search for new ideas and solutions in the field of digital media for the Gazprom-Media Entertainment TV segment. The event will be divided into two parts: the presentation of ready-made solutions and innovative products in the field of artificial intelligence and Big Data, and the carrying out of a hackathon to develop algorithms for monetizing data in real time.
The participants of the hackathon are offered five key areas in which they can come up with algorithms: new advertising technologies, integrated campaign management, auditor measurements and media trends, streaming video analytics, as well as recommendation services to increase conversion and improve user experience. Moreover, participants can offer their own ideas and areas for work.
To complete the task, event participants will receive sets of impersonal data about video content viewing of the Gazprom-Media Entertainment TV channels on Rutube.
Three winning teams will be determined based on the results of the hackathon. Together they will share the 500,000 ruble prize fund.
The finalists of the ready-made solutions contest will present their projects to the top management of Gazprom-Media. The jury includes the general manager of Gazprom-Media Entertainment TV Arthur Dzhanibekyan, TNT4 channel director, chief producer of Comedy Radio Gavriil Gordeev, and the head of the investment-analytical department of Gazprom-Media Entertainment TV Galina Degtyaryova.
“Working with Big Data is a trend that transforms entire industries, and the media industry is not an exception. As the leading producer of high-quality professional video content, Gazprom-Media is interested in the creation of an ideal product for its audience. It is important for us to customize content for each consumer based on data analysis. The use of Big Data, in part the data on video views, will also allow us to forecast the ratings of new shows. Therefore, we are looking for experts who will offer us algorithms for the analysis of large sets of data and user preferences in content,” said Dmitry Chernyshenko, CEO of Gazprom-Media Holding.
Detailed information about the event can be found at https://hackthemedia.ru/