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29 April 2022

Numerous Gazprom-Media Holding representatives participate in 2021 Eastern Economic Forum

The 2021 Eastern Economic Forum was held from 2-4 September. Top managers from Gazprom-Media Holding participated in the Forum’s business program, while the RUTUBE video platform served as the Forum’s information partner for the first time.

On September 2, the first day of the Forum’s business program, the deputy CEO of Gazprom-Media Holding Svetlana Fefilova took part in a meeting of the Eurasian Women’s Forum titled “Continuous development: A choice or a necessity for female leaders?” The discussion focused on the trend of investing into the continued development and self-improvement among female leaders. It also touched on the accessibility of high-quality educational content in the digital sphere in the Far East. Svetlana Fefilova spoke about the opportunities the Holding’s resources can offer in this area.

“Twenty terrestrial TV channels for the wide public became available some time ago. They are part of the digital multiplexes and five of them are created by Gazprom-Media Holding. They show content of different genres: news, sports, entertainment and educational programs. The Holding’s assets include the operator of satellite and digital television NTV-PLUS, which started broadcasting in the Far East in 2017. More than 200 special-interest channels are available to viewers on the NTV-PLUS platform, both educational and informational. This makes it possible for the region’s inhabitants to receive information in a timely manner and to have access to educational content. At the end of last year, at the Holding level, we consolidated the RUTUBE video platform. We are making it comfortable, safe for children. We cut down the number of ads, opted against user registration, and much more. We are open to cooperation with any platforms in order to have more educational content available to audience members online for free.”
Svetlana Fefilova Deputy CEO of Gazprom-Media Holding

On the same day, Svetlana Fefilova took part in the discussion “New media: Windows onto the world or a labyrinth of the unknown?” The discussion’s participants talked about the effects of omnichannel and convergence factors on the formation of the modern media market. They noted that influences and bloggers, in particular, affect public opinion and people’s behaviour. Content consumption is becoming hybrid nowadays and media holdings are adapting as much as they can to the needs of the audience members by setting up multi-format and cross-platform interactions. Gazprom-Media’s deputy CEO spoke about how the Holding is responding to these swift changes in the digital sphere. 

“As a leading media holding in Russia and Eastern Europe, we understand the challenges that we face. We have two systematic approaches in response to them. The first is the development of our own platforms. For example, this includes a platform for short vertical videos from 15 to 60 seconds in length. It is aimed mostly at generation Z, whose representatives have turned away from TV and spend all of their time on their smartphones. Here we are focusing on content creators and do not differentiate between “viewers” and “content creators” so that any platform user can become an author. The second approach is the development of the RUTUBE video platform, which focuses on user-generated content and targets the widest possible audience. We understand that all of the new challenges in the digital environment will become second nature in five years, and we want to be just as successful in this sphere and continue to shape trends, as we do now.”
Svetlana Fefilova Deputy CEO of Gazprom-Media Holding

On September 3, a discussion titled “The economy of joy: Public initiatives for regional development” was held as part of the Eastern Economic Forum’s business program. Antonina Priezzheva, HR director of Gazprom-Media Holding, took part in the discussion.

The event’s participants discussed how the cooperation between the state, businesses, mass media and non-governmental organisations affects regional development and attracts the attention of their residents to social issues. The speakers also talked about the media’s social responsibility and how media businesses and content creators influence the social agenda and change the public’s attitudes to social issues.

Antonina Priezzheva spoke about the progress made with Gazprom-Media Holding’s corporate social responsibility program. Gazprom-Media Holding has systematised its CSR initiatives and formed its own PRO program, which makes use of the Holding’s media capabilities.

“We help those who are helping others to grow! The unique feature of our program is that we cooperate with young charity funds and initiatives, we immerse them in our Holding’s closed synergy system. We help to promote them, share our expertise with them, organise ProBono events, and shoot videos for them because such products should not only be of high quality, but also interesting.”
Antonina Priezzheva HR Director, Gazprom-Media Holding

Also on September 3 at the Eastern Economic Form, the Roscongress Foundation and Gazprom-Media Holding signed an agreement about their cooperation in the round-the-world Mir sailing expedition. Roscongress Foundation deputy director and Eastern Economic Forum director Igor Pavlov and deputy CEO of Gazprom-Media Holding Svetlana Fefilova signed the agreement at an official ceremony.

The agreement outlines the cooperation, including organisation and promotion, for the 2022-2023 round-the-world expedition as well as other Russian and international joint maritime and sailing projects. The round-the-world trip of the Mir training sailboat will be timed to the World Maritime Day events to be held in Russia and the 78th anniversary of the victory in the Great Patriotic War. The trip is expected to start in June 2022 and last 320 days.  

The APEC International Conference on Higher Education was held on September 4, the last day of the Eastern Economic Forum. Ilya Volynkin, director of IT architecture development at Gazprom-Media Holding, took part in the conference remotely.

“The pace of technological development is such that professions become redundant faster than people have time to learn them. This means that it is necessary to drastically rebuild the whole system, give it a digital transformation, help people pick a profession, master it quickly, and then keep their knowledge and skills relevant.”
Ilya Volynkin Director of IT architecture development, Gazprom-Media Holding