Gazprom-Media Holding agrees to cooperation in co-production with Chinese company Beijing Cool Whale

CEO of Gazprom-Media Holding Aleksandr Zharov and CEO of Chinese company Beijing Cool Whale Film & Television Cultural Industry Development Co., Ltd (Kujing) Wang Feng signed a memorandum of cooperation.

The signing took place during a visit of a Gazprom-Media Holding delegation to Beijing.

The companies agreed to cooperate in creating original professional content aimed at promoting tourism and marketing of territories. This content will be intended for audiences in the People’s Republic of China and the Russian Federation, as well as for distribution beyond both countries to strengthen their international image.

«The development of international joint film production, particularly with China, is a strategic objective for Gazprom-Media Holding. We are not just talking about joint budgets, but about creating content that reflects the cultural codes of our peoples. Special attention will be paid to cooperation in creating and distributing content for digital platforms. I am confident that our joint work will result in-demand media projects both in Russia and China as well as far beyond our countries».

Aleksandr Zharov CEO of Gazprom-Media Holding

Another key direction will be the joint production of audiovisual products, including documentaries and feature films, as well as series. The projects created will be intended for showing and distribution in Russia and China, and will also be oriented towards launch in international markets.

«Today’s memorandum between Kujing and Gazprom-Media Holding will allow our companies to combine our creative and technological potential to create high-quality media content that’s in demand in both our countries. We are very pleased with the opportunity to partner with Gazprom-Media, the leading Russian media holding.” Vibrant projects lie ahead that will captivate the audiences of China, Russia, and third countries».

Wang Feng CEO of Kujing

The partners will develop distribution of ready-made professional content. This implies mutual promotion and distribution of existing libraries of documentaries, feature films, and series.

An important component of the cooperation is exchange of film and television content catalogs with subsequent deep localization, including dubbing and adaptation.

Gazprom-Media Holding pays special attention to the development of international cooperation in the information sphere, as well as in the production and distribution of media content, including jointly produced content.

Earlier in May of this year, Gazprom-Media Holding and Chinese news agency Xinhua signed a cooperation agreement during the state visit of Chinese President Xi Jinping to Russia.

In addition, during the visit of a Gazprom-Media Holding delegation to India to participate in the first World Summit of Audiovisual and Entertainment Technologies (WAVES), several agreements were signed with Indian companies, specializing in new media.