Gazprom Media has announced the start of cooperation between NTV and Match TV channels in sports news broadcasting. The key goals are to expand the viewership of sports broadcasting, promote exercise and healthy lifestyles, and inform a wide audience about achievements made by Russian athletes. By combining the resources of two leading nationwide TV channels, Gazprom Media Holding can create synergies between its creative teams and use their individual strengths to create optimal content that will address the needs of different audiences.
Starting Monday, January 18, Match TV will be completely in charge of preparing the sports news that will be featured on NTV’s final daily screening of Segodnya, which NTV will air with its new sports content from Monday to Thursday at 23:30. Viewers will learn about the biggest sports news of the day from Match TV reporters Artyom Tikhomirov and Maksim Vasilchuk.