Gazprom-Media announces new appointments at TNT and TNT4 channels

Gazprom-Media Holding, the leading diversified media holding in Russia and Eastern Europe, has announced new personnel appointments in the Gazprom-Media Entertainment TV group. Gavriil Gordeyev was appointed director of the TNT4 channel after previously working as a director of marketing and PR at the TNT channel. Meanwhile, the TNT team is joined by Reuben Oganesyan as a deputy general manager of the channel’s strategic marketing.

As director of TNT4, Gavriil Gordeyev will be responsible for the channel’s development strategy, marketing and production. TNT4 started broadcasting on January 1, 2016. Since its launch, the channel’s viewership share has tripled, and the channel continues to demonstrate a positive trend in terms of audience growth.

Gavriil Gordeyev served as the director of marketing and PR at TNT since December 2014, and in 2012 he acted as a general producer in the launch of the federal talk-radio station Comedy Radio.

As deputy general manager of TNT, Reuben Oganesyan will curate all matters related to the channel’s strategic marketing, including on and off-air promotions, PR, digital and design, as well as TNT’s advertising campaigns.

Reuben Oganesyan has a successful track record of working on television. From 2007 to 2012, he worked as the head of the on-air promotions department at TNT where he and his team successfully developed the channel’s brands. From February 2013 to November 2014, Reuben Oganesyan led the U television channel, and since 2015, he served as the general manager of the television channel Perets (later rebranded as Che).