The 26th St. Petersburg International Economic Forum, took place from June 14 to 17 and brought together 17,000 participants from 130 countries. Gazprom-Media Holding was the forum’s general media partner for the second time. The forum sessions were attended by Tina Kandelaki and Yulia Golubeva, Deputy General Directors of Gazprom-Media Holding, Antonina Priezzheva, HR Director of Gazprom-Media Holding, and top managers of the holding’s member companies.

The Gazprom-Media Holding pavilion, designed as a large screen with sea waves, was hugely popular with forum guests as a photo spot. Behind the depth of water, the screen displayed videos containing original content created by the holding, a leading producer in that area. With each wave, visitors were presented with colorful and emotional shots from movies, series and shows.

Experts, delegated by Gazprom-Media Holding and the holding’s member companies, took part in more than 20 events. This included TV channels of Gazprom-Media Entertainment Television, a sub-holding of Gazprom-Media Holding, organizing a range of sessions, such as Film and Series Production in Russia Today: Support in the Context of Sanctions, Production of Original TV Shows: New Time, New Meanings, TV and Film Marketing: Competing for Attention, Sport in the New Reality: From Competition to Product (together with Roscongress Foundation’s sports platform), and Sovereignty in Sport (together with Roscongress Foundation’s sports platform and Ministry of Sports of the Russian Federation). Gazprom-Media Sales House arranged a session on The Role of the Media Industry in Supporting and Developing the SME Segment in Russia.

In addition, as part of SPIEF, Gazprom-Media Holding signed an agreement with the Federal Agency for Youth Affairs. The parties agreed to carry out joint events and work together to provide media coverage for initiatives.

A cooperation agreement was also signed between the St. Petersburg Committee for Tourism and the NTV channel, a member of Gazprom-Media Holding. Neizvestnaya Rossiya (Unknown Russia), a new themed channel of NTV, will create a dedicated St. Petersburg section and use stories about largely unknown and unusual cultural and historical sites in the city as a basis for the plot content.

Another agreement was signed with Znanie Russian society. In this collaboration, Znanie and the NTV television company will develop the Neizvestnaya Rossiya documentary film channel.

The forum sessions and events with a media and IT focus were broadcast live on RUTUBE, a national video hosting service. Announcements, quotes from speakers, and discussion results were highlighted as running commentaries on the Telegram channel of Gazprom-Media Holding. Materials from the sessions, which featured representatives of GPMH and the companies that are part of it, are available on the holding’s website.