Gazprom-Media Holding announces exercising the option to buy out 19.9% of GPM Data LLC from MaximaTelecom JSC. The holding has hereby consolidated 100% of GPM Data LLC. As a result, Gazprom-Media Holding has increased its internal expertise in managing data projects, which is required for the holding’s digital assets.

GPM Data is a single big data management center for Gazprom-Media Holding companies. Prior to exercising the option, the holding owned an 80.1% share in GPM Data, and the technology company MaximaTelecom owned 19.9%. The joint venture has developed a wide range of tools for accomplishing complex business tasks of both Gazprom-Media Holding and its partners and advertisers, including products for conducting segmented advertising campaigns.