2 March 2023

Gazprom-Media Holding has consolidated GPM Data

Gazprom-Media Holding announces exercising the option to buy out 19.9% of GPM Data LLC from MaximaTelecom JSC. The holding has hereby consolidated 100% of GPM Data LLC. As a result, Gazprom-Media Holding has increased its internal expertise in managing data projects, which is required for the holding’s digital assets.

GPM Data is a single big data management center for Gazprom-Media Holding companies. Prior to exercising the option, the holding owned an 80.1% share in GPM Data, and the technology company MaximaTelecom owned 19.9%. The joint venture has developed a wide range of tools for accomplishing complex business tasks of both Gazprom-Media Holding and its partners and advertisers, including products for conducting segmented advertising campaigns.

We will continue to develop products based on big data analysis, machine learning, and computer vision, which are widely sought after by the holding’s assets and advertisers. Development of such technological solutions will make it possible to offer clients a completely new approach to conducting multi-channel advertising campaigns and working with digital content, and to optimally plan marketing budgets and strategies for interacting with the audience.

Svetlana Lapunova
Managing Director GPM Data