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29 April 2022

​Gazprom-Media, Big Data Association and Institute of Internet Development sign Code of Ethics for data use

The CEO of Gazprom-Media Holding, Dmitry Chernyshenko, signed a Code of Ethics for data use on December 12 together with key representatives of the big data market.

The Code was developed by the Institute of Internet Development (IID) and the Big Data Association. It will become the basis for self-regulation in the big data market. The document reflects the general principles of professional ethics in the collection, processing and storage of personalised data, as well as control over their use. In particular, the document touches on the legality of using data, providing the necessary level of data protection, observing the principles of people’s rights and freedoms in data processing, among other points.

"In working with big data, Gazprom-Media follows the practices accepted on the world market. In particular, the depersonalization of data, turnover of analyzed data rather than raw data, and data conversion in order to reduce the risks of unauthorized communications. We have expertise in this field and we are ready to recommend our cases to be included in the White Book, which will bring together the best practices in the market,” said Dmitry Chernyshenko, CEO of Gazprom-Media Holding .

Gazprom-Media Holding is the largest producer and owner of copyrighted content with a multi-million audience that shows different patterns of media consumption across all environments. The Holding’s IT Competence Center is involved in the collection, analysis and processing of data. The center specializes in developing software solutions, collecting and researching data, predictive analytics, audience segmentation, creation of digital user profiles, building a smart communications system, and analyzing videos through the use of computer vision.