The National Advertising Forum 2018, a key event in the advertising industry, will be held in Moscow from November 12 to 14. Gazprom-Media Holding is the key partner of the event. The Holding’s representatives will take part in 13 discussion panels. The Gazprom-Media booth will work on site during the forum. There the visitors and participants of the event will be able to test the TNT-PREMIER premium service, find out more about Gazprom-Media’s brands, as well as take photos with the stars and personalities of the Holding’s channels in a special interactive photo booth. This year the event, which unites the leaders of the media industry, will be held at two venues: the Congress Center of the Russian Chamber of Commerce and Industry on November 12, and the World Trade Center on November 13 and 14.
On November 12, the forum’s opening day, the Congress Center of the Russian Chamber of Commerce and Industry will host the conference “Advertising - the real economy,” where Dmitry Chernyshenko, CEO of Gazprom-Media Holding, will share his vision of the modern media space and its transformation. Specifically, he will speak about the key trends in the development of the television and advertising markets. The full program of the conference can be found here.
On November 13, the discussion panel “Content of the future” will be held at the World Trade Center. Gazprom-Media is organizing this panel. The top managers of NTV, Match TV, TNT, TV-3, Friday!, TNT4 and KIT Group of Companies will discuss current issues in the world of entertainment, sports and news television, the production of films and TV shows of the new generation and for new generations, as well as new advertising formats. Participants of the discussion include general director of Friday! TV channel Nikolay Kartozia, general manager of TV-3 Valery Fyodorovich, general producer of Match TV Natalia Bilan, creative producer of TNT Alexander Dulerain, NTV’s editor-in-chief and first deputy general manager Alexandra Kosharnitskaya, and the general manager of KIT Rafael Minasbekyan. The director of TNT4, Gavriil Gordeev, will moderate the panel.
On the same day, Gazprom-Media representatives will take part in other discussion panels. The general manager of NTV Alexei Zemsky will speak at the discussion panel “Media brands: Moving up.” Natalia Bilan will participate in the panel "FIFA 2018. 2018 reasons to think about how sports marketing has changed, and what it can give us now." Denis Sotnikov, commercial director of Match TV, will talk about the future of sports advertising as part of the discussion “More in the future. Development of sports marketing in Russia." The head of Gazprom-Media Sales House’s legal department, Marianna Ivanova, will speak at the panel “Active longevity: New challenges and prospects for structural changes in pharmaceutical marketing.” Ekaterina Veselkova, general manager of Gazprom-Media Sales House, will take part in the panel “Branded content. Trends. Case Studies. Efficiency,” while Yulia Andryushova, director of the analytical department at Gazprom-Media Radio, will speak at the “Advertising in the regions” discussion.
On November 14, Gazprom-Media will hold its second panel discussion, “Sponsorship - the brand’s best friend,” moderated by Ekaterina Veselkova. Representatives of the largest telecom and media companies will discuss successful case studies, share experiences and present unique media planning tools. The highlight of the event will be the presentation of the results of the industry’s first study on sponsorship, carried out with the support of Russia’s Association of Communication Agencies.