In the first six months of 2025, the number of video views on RUTUBE in Crimea, LNR, DNR, Zaporizhzhia, and Kherson regions reached 445 million. In the same period last year, this figure was 42 million.
The platform systematically supports the development of media and the blogosphere in new regions. During business trips, experts talk about moderation and promotion features on the platform. In June, the first creative RUTUBE studio in Russia started operating in Melitopol on the territory of the “Russia – My History” park. It is planned to open similar studios by the end of the year.
Overall, the number of views on RUTUBE in Russia over the past six months exceeded 26 billion. The number of channels increased significantly to 4.2 million.
According to Mediascope, in June, the monthly audience of the video hosting platform exceeded 80.1 million people, which is 86% higher than in June last year (43 million users). The average time on the platform per user per day in the first six months of 2025 increased by 61%, from 27.1 minutes to 43.6 minutes.