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29 April 2022

​Three New Media Managers to Head Gazprom Media’s Sports Business

Gazprom Media, the leading diversified media holding in Russia and Eastern Europe, has announced new appointments in the Gazprom-Media Match sports subholding.

Alexander Taschin, Alexander Weinstein and Oleg Rumyantsev will serve as managing directors starting July 9, 2020. Taschin will be responsible for the operational management of the channel, program strategy, evaluating potential new product launches, and controlling their effectiveness after launch. Weinstein will handle the purchase of broadcast rights for sporting events and collaboration with rights holders, as well as sponsors, while Rumyantsev will oversee marketing and collaboration with government agencies and specialty associations.

“The sports broadcasting leader in Russia needs a team made up of the best sports media managers. I invited Alexander Tashchin, Oleg Rumyantsev and Alexander Weinstein to Gazprom Media Match because they have many years of complementary experience in sports and news broadcasting, sports marketing, management of large-scale media projects and television business. The new managing directors of Russia’s main sports TV channel have an ambitious task ahead of them. They need to make use of all of Match’s creative, production and content potential and achieve a real breakthrough in Russia’s sports broadcasting by bringing it to the level of the world’s best”.

Vladimir Chopov and Sergey Shishkin, who previously served as managing directors of Gazprom Media Match, have left the company.

Additional information:

Gazprom Media Match

Gazprom Media Match is Russia’s leading sports broadcaster in terms of the quantity of broadcasts shown throughout the country. It manages two nationwide TV channels, 11 special-interest TV channels, the online resources and, and the Match! mobile app. The number of sports shown in Gazprom Media Match broadcasts increased to 77 in 2019 (from 70 in 2018). These channels have the most up-to-date equipment for filming large-scale sporting events. Match TV started broadcasting on November 1, 2015.


Alexander Tashchin

Alexander Tashchin was born on February 21, 1982.

He has held leading management positions in news and sports-oriented television companies for more than 15 years. From 2007 to 2020, Taschin served as a deputy director of the Rossiya 24 TV channel and the financial director of the Vesti news programs at the All-Russia State Television and Radio Broadcasting Company (VGTRK).

From 2013 to 2015, he was the head of VGTRK’s sports programs (Rossiya 2 channel) and was the editor-in-chief of the Sport, Sport 1 and Boytsovsky Klub TV channels.

From 2005 to 2007, he oversaw the work of correspondents at Russia Today.

Tashchin graduated from the Financial University under the Government of the Russian Federation with a specialization in accounting, audit, and economic analysis.

He was awarded the Russian Federation Presidential Certificate of Honor for his contributions to organizing and carrying out the 2014 Winter Olympics and Paralympics in Sochi. He was also recognized among the best young media managers in Russia in 2014, 2015, 2016 and 2017, and the finalist in the Leaders of Russia contest in 2020.

Alexander Weinstein

Alexander Weinstein was born on July 26, 1979, and graduated from the Technical Cybernetics Faculty at the Russian University of Transport (MIIT) with a specialization in electronic computing machines, complexes, systems and networks.

He has more than 15 years of experience in sports management, marketing and media. Prior to joining the Gazprom Media Match team, he was the founder and CEO of Event Media LLC.

Weinstein previously held management positions in IMG Media Russia, CIS and Baltic States as well as Telesport. He was also a senior consultant in the business consulting department at Ernst & Young.

Oleg Rumyantsev

Oleg Rumyantsev was born on March 19, 1973.


With over 20 years of management experience in fields such as sports and sports marketing, telecommunications, media, and public administration, he became director of the Assistance Council (Development Center) of the Russian Olympic Committee in 2013. One of his main jobs there was developing and carrying out Odna strana - odna komanda (One Country – One Team), the first nationwide program for working with sports fans, which included building the first ever Fan House in history at the Sochi 2014 Winter Olympics.

In the seven years he spent working with the Russian Olympic Committee, Oleg received more than 20 professional awards, including an international award for his contributions to developing the communications industry. He has also received two Certificates of Gratitude from the President of the Russian Federation, as well as a President’s Diploma and Commemorative Medal.

Rumyantsev previously held various positions in Rostelecom and the Industry Investors group and was head of the media relations department at Russia’s Ministry of Energy and director of development at the Prime business information agency.

He graduated from the Moscow Engineering Physics Institute with straight A’s, earning a major in physics engineering; completed the Presidential Program for Training Management Personnel in the Netherlands, where he received an honors diploma in Management/Enterprise Manager; and has an honors diploma in Strategic Marketing from the Plekhanov Russian University of Economics.