RUTUBE Surpassed YouTube by Daily Audience in Russia for the First Time
As of December 6, the video hosting audience was over 23.8 million people, while YouTube had 22.3 million.
“These results confirm that the strategic course for developing RUTUBE as a national platform is in line with the interests of the Russian audience. The popularity growth is explained by investments in technological modernization. Today, RUTUBE is not just a video hosting service, but an ecosystem that unites users, creators, and businesses. The platform’s success proves its ability to compete with international players and solidify its leadership in the development of digital media content in Russia.”
Darya PugachevaDirector of Research, Gazprom-Media Holding
In November, RUTUBE’s monthly audience was 80.6 million, which is 10.1 million more than a year ago. The daily audience grew by 44.4%.
The platform is constantly working on attracting audiences and new creators. The number of channels has already exceeded 4.5 million, having almost doubled in a year. Views from abroad are also growing: as of October, they reached nearly two billion since the beginning of the year. The leaders include Kazakhstan, the USA, Belarus, Germany and the Netherlands.
