Friday! is launching the first Russian reality survival show Plemya (The Tribe). On this show, celebrities will be sent to an island to live with an indigenous tribe, with pop singer Natasha Korolyova featuring in the show’s premiere episodes.
Plemya introduces a new format for reality shows. Invented and developed by the Friday! TV channel, it’s a global experiment in which the subjects will not only find themselves on an exotic island, but they’ll have to try and survive among real tribespeople, away from civilization, without their any of the comforts of home.