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29 April 2022

Gazprom-Media Sales House representatives and NTV-PLUS take part in TeleMultiMedia Forum conference

The TeleMultiMedia Forum 2021 was held on April 20. The fifth annual conference brought together leaders of the digital media sphere, whose business is directly related to the creation and distribution of video content. The conference participants discussed the future of the TV, media and telecom industry through the lens of digital transformation.

Konstantin Smirnov, director of NTV-PLUS’ digital products department, spoke at the panel discussion “Transformation of the digital media sphere”. The panel’s participants discussed the key factors that are transforming the media consumption market and the role that content aggregators, online theatres and technology companies have in these processes. Konstantin Smirnov shared his views on how the coronavirus pandemic affected media consumption and the popularity of digital platforms, as well as his forecasts on the further development and distribution of video content in the digital environment.

Dmitry Pashutin, director of the advertising products strategy and development department at Gazprom-Media Sales House, took part in the discussion “2021 - year of online video services! Why?” In this panel, the participants discussed the impact that 2020 had on the online video business, marketing strategies and the potential for growth, as well as long-term trends on the online video market.