The inaugural project is the animated series Komanda MATCH (Team MATCH), which has been broadcast since November 17 on Mango TV, one of China’s leading streaming platforms. This project dedicated to sports, achieving goals, and friendship was created by YARKO animation company and commissioned by Match TV (part of Gazprom-Media Holding).
“It is especially valuable for our company that a project centered on universal values of teamwork and respect is gaining demand and becoming accessible to an audience of millions in China. We view this release as an opportunity to strengthen the cultural dialogue between our countries and present modern, high-quality Russian animation to Chinese viewers.”
Albina MukhametzyanovaCEO of YARKO animation company
Komanda MATCH is a comedy about young athletes and their mentor, champion Lev Borisovich. The series emphasizes eternal life values such as teamwork, fair play, and respect for opponents.
“The negotiations and approvals, which began long before the contract was signed and continued until the premiere, took a year and a half. This is meticulous work. But the result opens up a new, very important strategic perspective for us. We are not just launching a project, we are laying the foundation for a long-term cooperation and expanding the presence of YARKO brands in the Asian market. This successful experience allows us to build a further promotion strategy on other foreign platforms.”
Olga GolubkovaCommercial Director of YARKO animation company
The systematic development of the international direction is a strategic task for Gazprom-Media Holding. In China, the Holding’s movies have been screened, and memorandums and agreements have been signed with major media companies. The key focus is on promoting traditional values and cultural dialogue through modern audiovisual content.
