Today, November 11, is Anti-Cyberbullying Day in Russia. The initiative brings together socially responsible companies, big business, brands and people - that is, everybody who refuses to accept bullying on the Internet and beyond. Gazprom-Media Holding is an avid supporter of Anti-Cyberbullying Day and is also one of the founders of the Russian Alliance for the Protection of Children in the Digital Environment.
In 2021, Anti-Cyberbullying Day is looking into the role of the bully. VK social network, which organised the project, has carried out a large-scale study about the bully’s role, launched educational projects and a unique interactive series that viewers can participate in directly. The country-wide campaign, which will run from 11-30 November, will put a spotlight both on the victims of cyberbullying as well as people who often unknowingly act as bullies. The goal of the campaign is to help people understand that anyone can become a bully, but if people reflect on what is happening and change their behaviour, it is possible to curb the spread of cyberbullying. Special attention will also be given to the problem of misogyny, deep-rooted prejudices against women. A yellow heart has become the symbol of Anti-Cyberbullying Day.
Gazprom-Media Holding, the leading diversified media holding in Russia and Eastern Europe, consistently promotes the most significant initiatives in society and is supporting this project on its platforms as well as in the digital sphere.