Moscow, Russia – Gazprom media, the leading diversified media holding in Russia and Eastern Europe, presented the new federal TV channel Match TV. CEO Gazprom media Dmitry Chernyshenko and general producer of TV channel Match TV Tina Kandelaki told about the concept of channel’s broadcasting, development strategy, flagship projects and the people who will appear on the channel.
Match TV is a federal, widely available television channel that focuses on sports and healthy lifestyles. Match TV begins broadcasting on November, 1.
"We are creating a dynamic, modern and inspiring channel, which will show the sport in a new way, the power and energy of the people, which are hidden behind every story and victory. Sport is, above all, joy, entertainment, a sense of unity and pride, and we will try to reflect the entire palette of sports emotions. We hope that our channel will be a forward in the promotion of sport and healthy lifestyle "- said the CEO of the Gazprom media Dmitry Chernyshenko.
Line-up programs of Match TV
The basis of broadcasting will consist of important sports competitions and activities. Apart from the traditionally popular sports (football, basketball, racing Formula 1) Match TV will show box, volleyball, swimming, mixed martial arts, tennis, American football and others. The audience of Match TV will see the broadcast of European and American competitions. Particular attention will be given to the winter sports - ice hockey, biathlon, figure skating.
Match TV is not limited only to sports broadcasts. The new channel will broadcast a large amount of exclusive content of its own production: sports news, a daily analytical programs, documentary series, author programs, reality shows, talk shows, feature films and TV series about the sport. The channel will broadcast projects about health, fitness and nutrition. The experts, doctors, nutritionists, trainers will share their experience with the audience.
The key program of the channel will be a daily show All go to the match. Sergei Shnurov, Evgeny Savin and Yuri DUD ("Culture"), Dmitry Shnyakin ("Understudy"), Alexander Fur ("Mad sport") will be anchors of the new TV channels. The programs will be dedicated to traditional sports and major sporting events. The doctor of the national football team of Russia Eduard Bezuglov will share with the audience the basics of the Sports anatomy and Olga Sloutsker will tell about the obstacles on the way to the goal in the weekly show Enough. The new reality show Dream Team will allow viewers to realize their dreams, related to sports, for example, to become commentator at the match of the Kontinental Hockey League (KHL).
"Developing the program concept of the channel, we tried to catch the main core of the sport, to understand what exactly captures the spectators, - said the general producer of TV channel Match TV Tina Kandelaki. - And we were able to catch the key intonation. Match TV is every moment enjoyment of life here and now, dynamics, emotions, irony. Somewhere, it is even self-irony. Because it is impossible to talk about sport only in a serious way, without irony. It is always a holiday and a genuine explosion of emotions. We hope that the audience will appreciate our sincerity and will not be able to get away from us”.
The team of Match TV
Channel gathered the best team of sport commentators, such as - Vasily Utkin, Dmitry Guberniyev, Georgy Cherdantsev Vladimir Stogniyenko. Sports ‘stars’ took part in the promo video of TV channel: Olympic medalist, snowboarder Alina Zavarzina, the Olympic champion in the pole vault Yelena Isinbayeva, the Olympic champion in rhythmic gymnastics Alina Kabayeva, forward of Zenith football team Alexander Kerzhakov, tennis player Svetlana Kuznetsova, Olympic champion in figure skating Tatiyana Navka and many others. Some of them will anchor author programs.
The audience of Match TV
The TV channel Match TV focuses on a family audience of all ages. "The main purpose of Match TV is to make the sport closer to the audience, expand the viewer’s understanding about this part of human life, acquaint people with the athletes, their life, their coaches, their families, and instill a desire to live a healthy life and do fitness. That is why it is important to offer a unique required content "- commented Tina Kandelaki.
Sport Business of Gazprom-Media
During the presentation of Match TV Dmitry Chernyshenko presented a development concept of Gazprom media sport business. The flagship of the holding’s sport division is Match TV. Sport business also includes 12 off-air sports channels, sports online portal Sportbox.ru, universal service of sport information, creation of mobile applications.
"We will be with our audience 24 hours a day, on all possible channels of broadcasting. These are air TV and thematic channels, Internet sites and mobile applications. Thus, a fan will have access to sports content wherever he may be. We will focus maximum attention on the needs of the audience so that every fan can find something he is interested in, "- said Dmitry Chernyshenko.