The Holding has become a strategic partner to the Association
Gazprom Media and the Association of Volunteer Centers (AVC) have entered a strategic partnership agreement, and the two organizations will work together to promote the culture of volunteering and increase corporate volunteering.
They will offer bilateral information support for their projects and carry out Russian and international events. Gazprom Media will help cover the association and its organizations’ key events on various media resources and inform people about these important projects, as well as other events in the volunteering sector. For its part, the Association will support the Holding in developing corporate volunteering and interacting with nonprofit organizations.
Gazprom Media has already formed its own volunteer corps, whose first mission will be to work in the headquarters of the nationwide #MyVmeste (#WeAreTogether) campaign. The Holding also cooperates with the Medical Volunteers national social movement, which is part of AVC. The work carried out by the Medical Volunteers gets regular coverage on the Holding’s channels (NTV, TNT, TNT4, Friday!, TV-3, Match TV, Super and 2x2). Gazprom Media Radio stations, the PREMIER video platform and assets of Gazprom Media KIT also offer their support. During the peak of the pandemic, Gazprom Media gave broad coverage of the work of medical experts on its media resources, as well as initiatives to support doctors. Thanks to these efforts, millions of people in Russia were able to say #spasibomedikam (#thankyoudoctors), while doctors and volunteers could see that people appreciate everything that they do.