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16 November 2023

Gazprom-Media Holding became the owner of the control share of Insight People, the largest blogger agency in Russia

Gazprom-Media Holding acquired a share of 51% of the registered capital of OOO INSIGHT PEOPLE. A deal with the largest blogger agency in Russia will allow for a synergy effect of uniting the blogger community within digital platforms of the holding and enhance its positions in the segment of influence-marketing.

Insight People is a long-time strategic business partner for our RUTUBE and Yappy platforms, as well as entertainment TV channels. Merging the companies’ potential will stimulate creation of content of new quality and its promotion. The blogging field has already secured the position of modern media for itself, and synergy of our resources will only strengthen the holding’s leadership in all media segments.
Aleksandr Zharov CEO of Gazprom-Media Holding

Insight People is the production center that unites over 2000 bloggers across Russia. The goal of this community is to develop the creative potential of residents, to aid the creation of quality content, to form future influencers and build a new creative class. The company maintains a huge network of 77 regional studios throughout the country, has developed its own unique education program that includes over 600 hours of courses in various disciplines, and created a professional mentorship system for bloggers.