Gazprom-Media Holding signed a National Inclusive Agreement (NIA) and joined the Open for All project of the Agency for Strategic Initiatives. As part of NIA and PRO program implementation, Gazprom-Media Holding has extended and enlarged partnerships with non-profit organizations.
The PRO corporate social responsibility program operated by the holding became the basis of the agreement. As part of PRO, Gazprom-Media Holding is developing four areas: PRO_Sodeistvie (PRO_Assistance, support for charitable foundations sponsored by the holding), PRO_Uchastie (PRO_Participation, support for external charitable projects), PRO_Podderzhka (PRO_Support, participation of well-known major foundations in supporting foundations sponsored by the holding) and PRO_Sozdanie (PRO_Creation, creation of socially significant content). In addition, the holding is implementing an educational and practical project called PROfnavigator, which includes lectures, excursions and internships for those interested in the media career.
Gazprom-Media Holding will also develop a program to cooperate with foundations as suppliers of gift products. And corporate volunteers, united within the holding company in the Vselennaya Dobra center, will continue to expand the range of activities and exchange expertise with volunteers from other companies.
The National Inclusion Agreement is a public commitment by businesses and NPOs to adopt inclusive practices and create a barrier-free environment. By signing the NIA, the organization is stating intentions and specific actions to implement inclusive practices for the coming year.
The Agency for Strategic Initiatives to Promote New Projects (ASI) was established by the Russian Government on August 11, 2011. The ASI Supervisory Board is chaired by Russian President Vladimir Putin. The agency supports projects aimed at systemic changes in improving the quality of life, environment, education and training, regional and urban development, development of new technologies, and support for business projects. Key ASI initiatives include the National Investment Climate Index in Regions, the Quality-of-Life Rating, the National Social Initiative, the National Personnel Initiative, the Smarteka platform for sharing best practices, and the National Technology Initiative platform.