Gazprom-Media Holding JSC, Non-State Development Institute Innopraktika, and the VGIK-DEBUT Production Center have signed a cooperation agreement. The agreement provides for support for novice producers and for the discovery of the creative potential of young people. As a result, VGIK-DEBUT and Innopraktika will search for talents, and Gazprom-Media Holding will provide digital platforms for the implementation of joint projects on RUTUBE, PREMIER and Yappy.
“Right now. the issue of the diversity, relevance, and quality of online content is especially relevant. It is necessary to speak with young people in their language and using their usual channels of communication. The agreement signed today opens up new opportunities for that. We are pleased to continue our productive cooperation with Innopraktika, the first step of which was the joint development of a platform for launching the Yappy social network. In the new stage, we are planning joint projects aimed at unlocking the potential of talented creators and promoting meaningful thoughts in the digital environment,” commented Aleksandr Zharov, CEO of Gazprom-Media Holding JSC.