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26 January 2024

Gazprom-Media Holding initiated the blocking of over 8.5 million pirate links in 2023

In 2023, the Intellectual Property Enforcement Department of GPM Digital Innovations (part of Gazprom-Media Holding) discovered and succeeded in blocking more than 8.5 million Internet pages containing illegally posted content belonging to the holding company. This represents a 19.3% increase on the previous year.

More than 5.5 million links were removed from the Yandex search engine, and about 4.1 million more were removed from Google’s indexing, which is more than 29% higher than in 2022.

The number of sites blocked in Russia hosting illegal Gazprom Media Holding content exceeded 16,000 in 2023, which is 8.5% more than in 2022. About 6,000 Telegram channels violating copyright were blocked, which is 16% less than in 2022. This trend confirms that despite the spread of pirated materials on the messenger, due to a comprehensive approach to protection and the holding’s own anti-piracy software, the content is less susceptible to unauthorized placement on this platform.
Pavel Rusakov Head of the Intellectual Property Enforcement Department, GPM Digital Innovations, Gazprom-Media Holding Company

According to Pavel Rusakov, despite the fact that there is a year on year an increase in the number of pirated links, the optimization and development of protection processes, improvement of the quality of audiovisual products and increasing level of service of right holders’ platforms is leading to users increasingly giving preference to legal content.

In 2023, the most popular pirated Gazprom-Media Holding projects were: the final season of Realnye patsany, Bitva extrasensov, Zvezdy v Afrike, SuperIvanovy, Noble Detective, Mir! Druzhba! Zhvachka!, and the immutable Comedy Club. Content broadcast by the Match! TV channel group is also very popular.

In order to protect content, 923 lawsuits were initiated in the past year. That is 44.4% of all lawsuits in Russia to protect copyright and related rights to intellectual property on the Internet. In addition, 224 lawsuits with property claims were filed during the year, which is 74.7% of all lawsuits filed in the country for the copyright protection and related rights on the Internet for intellectual property with claims for compensation.

We are actively engaged in the development of our own solutions, which is significantly increasing the efficiency of work in the field of intellectual property enforcement and will be able to provide the market with access to quality anti-piracy software. We are ready to offer our experience in resolving issues of unauthorized content placement to other rights holders, which will help reduce the economic damage caused to the Russian media industry by pirates.
Pavel Rusakov Head of the Intellectual Property Enforcement Department, GPM Digital Innovations, Gazprom-Media Holding Company