Detskoe Radio is the winner of the President of the Russian Federation’s Prize in the Field of Culture

Detskoe Radio has been awarded the President of the Russian Federation’s Prize in the Field of Culture for works and projects for children and youth. The solemn award ceremony took place at the Kremlin on March 25, the Day of Cultural Workers in Russia.

Today, Detskoe Radio is a large-scale multimedia ecosystem that combines traditional broadcasting practices with the most advanced digital technologies. The radio station was the first in the country to bring to life its virtual characters, Vesnushka and Kipyatosha, using mapping, and their adventures were Russia’s first multicast: an audio podcast animated by neural networks. Here, technology helps to talk about important things – the native language, literature, values – in a way that is understandable to children. Through interactive formats, millions of children discover classical literature and significant pages of history. Key projects include the “HRUM” transmedia universe of detective podcasts (about 300 million listens in 2025*) with theatrical productions, “Bukvoed” [Pedant] educational cycles and “Obyasnite [Explain], Alexander Sergeyevich!”, the “Ya pomynu! Ya gorzhus” [I remember! I’m proud!] intergenerational project, tours of the radio station (more than 28,000 guests in three years**), as well as large-scale Detskoe Radio Discos, which attract tens of thousands of spectators to top venues of the country, and the company’s own music label Ura! Muzyka [Hurray! Music], which has become a professional platform for young talents.

“‘The Russian President’s Culture Award for works and projects for children and young people for Gazprom-Media Holding’ is high state recognition of the systematic work of our radio division. For us, Detskoe Radio is more than just a brand in the holding’s portfolio: it is a social project, and a strategic investment in the future. The values we pass on to our children will largely determine what Russia will be like in 20–30 years. Our task is to create a safe, developmental media environment for children, where culture, history, classical literature, music, and modern audio formats all work with one goal: shaping the taste and cultural code of future adults.”

Aleksandr Zharov CEO of Gazprom-Media Holding

“We see this award as confirmation that Detskoe Radio has become a significant phenomenon in the cultural life of the country. We will continue to do what we do best: offer children and their parents a truly meaningful and modern media product that combines education and entertainment, emotion and meaning, tradition and innovation. This is our service to culture, our contribution to the future of Russia, and today, along with this high award, we receive even more motivation to move forward.”

Vadim Tereshchuk CEO of GPM Radio

The Presidential Prize of the Russian Federation in the field of culture for works and projects for children and youth is the highest recognition of the merits of cultural figures and organizations before the state and society in educating and nurturing the younger generation. The decision to award the prize is made by the head of state based on the recommendations of the Council for Culture under the President of the Russian Federation.

Detskoe Radio was among the first winners of the renewed prize for achievements in the field of culture for children and youth. The corresponding changes were approved by the Decree of the President of Russia dated October 6, 2025, “On Certain Issues of State Policy in the Field of Culture.” According to the document, both individuals and organizations in the field of culture that have achieved significant success in educating and nurturing the younger generation can now be nominated for the prize.

*Internal analytics data of GPM Radio (statistics from the Detskoe Radio website, streaming services – Yandex Music, Apple Podcasts, Zvuk, YouTube, CastBox, January 1 – November 30, 2025).

**Internal statistical data of GPM Radio for 2022–2025.