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19 January 2021

​Amazon buys rights to show Friday! channel’s Instagramshitsy show

The major video streaming service, Amazon Prime Video, has acquired the rights to show two seasons of Friday! channel’s Instagramshitsy (Instagrammers) show. This is the first time that a Russian reality show will be featured on the Amazon video service.

The show, with English subtitles, is already available under the “Reality TV” tab of the service for subscribers from the USA, Great Britain, Canada, Australia, Denmark, Sweden, Finland, South Africa, the Caribbean and other regions of the world.

The general manager of Friday! channel Nikolay Kartozia came up with the idea of the show.