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29 April 2022

Alexander Zharov at Russian Creative Week: “It is necessary to create conditions for a fruitful dialogue between all creative industry members”

Gazprom-Media Holding’s CEO Alexander Zharov took part in a joint meeting with the Russian State Council’s working group on culture and the Russian Union of Industrialists and Entrepreneurs’ (RSPP) committee on intellectual property and creative industries on August 26. The meeting was held as part of Russian Creative Week’s business program and focused on the search for effective solutions in the management of creative industries at the regional level.

The Russian Ministry of Culture is currently working on a Concept for the Development of the Creative Industries. The meeting’s participants proposed to discuss systematic measures and steps for the balanced development and coordinated management of the creative industries, which would align with the efforts of the federal and regional authorities.

The meeting’s participants took on the task of identifying priority industries for the Russian Federation that could bring the most benefits for the economy, to determine their differences across the country’s regions and the mechanism for forming regional priorities. They also discussed the current efforts of the specialised federal institutions to develop creative industries, specifically those of the Ministry of Digital Development, Communications and Mass Media, the Ministry of Culture and the Ministry of Economic Development. 

The main goal of the Concept for the Development of the Creative Industries is to identify mechanisms for government support of such industries, which would align with the Strategy of Spatial Development of the Russian Federation until 2025. It is important that the regions already know their role in its implementation, are ready for new opportunities and expanding powers of these specialised institutions on the ground.

The meeting’s participants noted that regional organisations that oversee the development of the creative industries need support to implement the Concept successfully. They also named the conditions that would help to establish interagency cooperation, which would ensure the full and balanced development of the creative industries in the regions.

The creation of regular service structures and clear, transparent rules are some of the possible solutions to these problems.

“The time has come for a social contract in the creative industry, and the state is now offering such opportunities. It is necessary to build a working system, create a unified register, which will allow us, first of all, to deal with the main problem that exists in regards to intellectual property - media piracy. The state is interested in protecting copyrights. It is necessary to create the conditions for a fruitful dialogue between all creative industry members. A good solution would be to create a unified project office, a public-state association that would tackle issues related to the industry’s development, in Moscow as well as the regions. This would be a platform where state and business representatives could meet. So that our artists would not only be able to create content, but also to distribute it around the world.”
Alexander Zharov CEO of the Gazprom-Media Holding

The combination of market players and government agencies’ efforts can become a source of synergy and additional opportunities for the Concept’s implementation.

“We are open to dialogue. We not only create content, but also media platforms. For example, RUTUBE is a successfully developing platform. But then again, it is only through dialogue with the state that this vector can be developed effectively.”
Alexander Zharov CEO of the Gazprom-Media Holding