2x2, the TV channel for adult animation, will change its slogan during the weekend of October 24–25, which will be known as Ufa Days, with the slogan “2x2—NOW IN UFA!” It’s a declaration of love for the city and an introduction to Ufa’s best places, secrets and idiosyncrasies for audiences across the country, as well as a continuation of 2x2’s unprecedented campaign through Russian cities.

Each month 2x2 will have a day dedicated to one of the many cities where they watch and love this roguish channel, and not just for 2x2, but for all of Russian television.

It will hold virtual tours of Ufa on October 24 and 25 and, at the channel’s request, its viewers from Ufa suggested their favorite, little-known places in the city where people can have a good time, 2x2 style. The channel will also share the most astonishing facts about the city and give it an alternative emblem.