IAB Russia (The Interactive Advertising Bureau) is a non-profit partnership for promoting the development of interactive advertising. It is part of the international network of IAB associations, whose main task is to grow and develop the interactive advertising market. IAB branches successfully operate in more than 40 countries on four continents. For the seller, partnering with IAB helps to develop advertising communications at the intersection of TV and digital, form standards, and improve the quality and transparency of interaction between market players.
“We see how media consumption is transformed. The audience consumes TV content where it is convenient. The Internet, in this case, is a technological platform and it opens up new opportunities, both for the audience and the advertisers. By joining forces with other IAB members, we can make a significant contribution to the development of the industry,” said Ekaterina Veselkova, general manager of Gazprom-Media Sales House.