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29 April 2022

TNT series 257 Prichin, Chtoby Zhit leads in evening time slot

On June 8, TNT began airing the drama comedy 257 Prichin, Chtoby Zhit (257 Reasons to Live) with Polina Maksimova in the lead role. The story of a young woman who beats a serious illness and starts a new life got the attention of the Russian television audience. According to Mediascope data, the series’ premiere was watched by 13.7% of television viewers aged 14 to 44 in cities with a population of more than 100,000 people, while among the audience aged 18-30 this number reached 15.2%.

Thanks to the successful launch of the series 257 Prichin, Chtoby Zhit, TNT became the day’s leader with a total share of 8.9% among viewers aged 14-44.