On June 8, TNT began airing the drama comedy 257 Prichin, Chtoby Zhit (257 Reasons to Live) with Polina Maksimova in the lead role. The story of a young woman who beats a serious illness and starts a new life got the attention of the Russian television audience. According to Mediascope data, the series’ premiere was watched by 13.7% of television viewers aged 14 to 44 in cities with a population of more than 100,000 people, while among the audience aged 18-30 this number reached 15.2%.
Thanks to the successful launch of the series 257 Prichin, Chtoby Zhit, TNT became the day’s leader with a total share of 8.9% among viewers aged 14-44.
