The Friday! TV channel and TikTok have developed a unique television format.
The show’s casting will be held on TikTok, while the qualifying rounds and the final will air on Friday!. The finalists of the show will perform on a big stage and showcase their talents to the whole country. Viewers will then be able to choose the winner by popular vote. He or she will be recognized as the country’s biggest talent and be awarded a prize of one million rubles. The casting process has already started on TikTok and will run until the end of February 2021.
Friday! and TikTok complement each other well in the new format: TikTok is a platform where anyone can share their creative spirit and showcase their talent and Friday! encourages these talented individuals, making them famous across the country.