RUTUBE Peak Video Traffic Topped 12 Tbps in 2025

According to RUTUBE, which is a part of Gazprom-Media Holding, in 2025, the peak daily traffic volume on the platform exceeded 12 Tbps, and the average daily volume was almost 8 Tbps. On average, each user of the service consumes about 4 GB of video content daily or 1.4 TB per year.

Moscow accounts for 24.2% of the total traffic consumption, St. Petersburg for 5.8%, and Novosibirsk Region for 3%. Sverdlovsk Region and Krasnodar Territory also makes it into the top 5 with 2.7% each.

Residents of the capital consume an average of about 2.9 Tbps of video traffic per day, which is more than the combined total of the other regions in the top 5. In St. Petersburg, the average volume of transferred video information was about 700 Gbps, in Novosibirsk Region – 360 Gbps, and in Sverdlovsk Region and Krasnodar Territory the traffic size was recorded at 325 Gbps in each region.

The top foreign countries by video traffic consumption since the beginning of the year included Belarus, Kazakhstan, the USA, Germany, and Uzbekistan. The total number of views from abroad in 2025 was over 2.1 billion.

The peak load hours on the video service were recorded from 8 p.m. to 10 p.m., and the minimum traffic during the hours from 3 a.m. to 6 a.m. Traffic growth is observed from 7 a.m to 12 p.m.

“Over the past year, we launched 1500 new proprietary servers and expanded the CDN network, covering a total of 36 cities across the country. We also increased the total network capacity to 18 Tbps, significantly improving the quality, stability, and speed of content loading for our viewers and creators, wherever they use our service. In 2025, we recorded a peak video traffic volume of over 12 Tbps, and our average viewer annually watches more than a terabyte of video, with video consumption dynamics only growing: this reflects the real demand for video hosting and the demand for Russian media content. Following our strategic priorities in developing the video platform, we are increasing the bandwidth of our infrastructure, ensuring its uninterrupted operation, expanding geographic coverage in cities, and increasing the maximum network capacity. These steps allow us to ensure our platform’s readiness for increased load and provide users with a reliable service.”

Rostislav Chernakov Technical Director of RUTUBE

Between December 31, 2025, and January 11, 2026, the maximum video traffic volume exceeded 11 Tbps, with an average daily volume of more than 7 Tbps.

According to the RUTUBE analytical center, the platform’s monthly audience reached 80.6 million people, and the amount of content uploaded exceeded 430 million videos.