Nizhny Novgorod made it into the Top 3 of the largest regional advertising markets, second only to St. Petersburg and Yekaterinburg. The local radio advertising market grew by 51% in the first quarter of 2021, as compared to the same period last year. This is higher than market indicators. An expert of GPM Radio offered this data at the XXI Advertising Forum, which was held from 30 September to 1 October in Nizhny Novgorod.