Google names TNT-Club the best mobile application of the year
Google
has compiled a list of the best mobile apps for Android devices in 2016 and
TNT-Club topped the list in the category “Best applications from Russia.” TNT’s
mobile game Borodach was also recognized as “the most unusual” game of
the year.
“TNT-Club
is a unique product, both from an image and commercial point of view. In the two
years of its existence, it has shown incredible growth rates, but at the same
time, its potential is far from having been fully realized. It brings together
hundreds of loyal partners, the whole world of TNT, in one application. It is a
special kind of communication between the viewers and the television channel,
which has no equivalents neither in Russia, nor Europe nor America. This is an
application, which is used by more than 10 million users, and that is just the
beginning! We are very pleased that a company like Google has recognized the
value of our product,” said Artur Janibekyan, general manager of Gazprom-Media
Holding Entertainment TV.
TNT-Club
has around 10 million subscribers of which 6.5 million are Android device
users. More than 200 accounts of the channel’s stars are registered at
TNT-Club, so the app’s users can follow their activity on social networks and
vote for their favourite participants of the shows Dom-2, Tanzy
(Dances) and Bitva Ekstrasensov (Psychic Challenge).
As part
of the partner loyalty program, TNT-Club works with such companies as L’Etoile,
MTS, KupiVip, Svyaznoy, Yves Rocher and others. Mobile app users can get
discounts in malls, online stores, restaurants, cafes, fitness clubs and
cinemas. The application also allows subscribers to watch videos of all the TNT
projects, keep track of the TV schedule and listen to Comedy Radio.
Google
also presented a list of the best mobile games of the year. Borodach. Ponyat
y Prostit (Borodach. To Understand and Forgive), a mobile game released by
TNT channel together with Comedy Club Production, took first place in “The most
unusual” category. The game has a “quest” format and is available to download
on the App Store and Google Play (for people over 16 years old). At the moment,
the game has been installed around 4 million times. It invites all fans of the
adventures of Alexander Rodionovich Borodach to help Borodach get out of
trouble and conquer the heart of Irishka.
TNT
channel is working hard to further expand its game offerings. As such, the
channel launched a portal with online games, tnt-games.com, in June 2016. This
project is being developed along with the channel’s partners, including Mail.ru
Games, Wargaming, Alawar, Innova and other developers of games for social
networks and mobile devices.
