Gazprom-Media Holding and the Chinese IPDA Agreed on Cooperation

A strategic agreement was signed in St. Petersburg, opening a new chapter in Russian-Chinese cultural and cross-industry cooperation. Gazprom-Media Holding and the Chinese International Publicity Development Alliance (IPDA) signed a memorandum of cooperation. The document, signed by the CEOs Aleksandr Zharov and Li Yu, aims at developing deep integration in the fields of media communications, cultural and tourist exchanges, business missions, international events, and other areas.

The signing ceremony was also attended by Boris Khanchalyan, Deputy CEO of Gazprom-Media Holding, Alina Zinnatullina, CEO of Insight People production center, and Daria Bogdanova, director of Gazprom-Media Holding’s international relations development department.

“This agreement is a roadmap for building a qualitatively new media and cultural space between Russia and China. We are combining creative and technological resources to create projects that will both strengthen mutual understanding between our peoples and also set new standards in the communication and tourism industry. The signed memorandum is of strategic importance for the development of humanitarian ties in the long term.”

Aleksandr Zharov CEO of Gazprom-Media Holding

“This cooperation is by no means a simple pooling of resources, but rather a strategic synergy of the parties’ shared vision. We are convinced that through the continuous deepening of the content of cooperation, the expansion of its boundaries, and the formation of exemplary models of interaction, a new page of joint creation, shared use of results, and joint prosperity will be opened in the multi-level exchanges between China and Russia, including in the field of culture and tourism.”

Ms. Li Yu Executive Vice Chair and Secretary General of the International Publicity Development Alliance (IPDA)

The partnership covers key areas, including development of cultural and tourism projects taking into account the uniqueness of the regions of Russia and China, deepening of bilateral cross-border educational and research tourism programs, and organization of business missions and business exchanges, as well as creation of joint products in the field of intellectual property. Plans include holding large-scale exhibitions, international forums, festivals, and trade-economic initiatives.

The visit of the Chinese delegation to the headquarters of Gazprom-Media and the signing of the memorandum mark an important practical step towards the implementation of promising and applied joint projects, aimed at bringing the cultures of Russia and China even closer through the power and resources of media and communications.