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29 April 2022

Antonina Priezzheva participates in conference dedicated to SKOLKOVO business school’s 15th anniversary

The Moscow School of Management SKOLKOVO celebrated its 15th anniversary on September 18, bringing together guests for one of the most important business events this fall. Every year on this day the School opens its doors for business leaders, alumni, friends and partners. This year Gazprom-Media Holding took part in the event not only as one of SKOLKOVO’s education partners, but now also as a partner in its business projects.

The Holding’s HR director Antonina Priezzheva addressed the event’s guests in a welcoming speech in which she outlined the strategic challenges facing Gazprom-Media. She noted that we live in a time of change. As the leading media holding in Russia and Eastern Europe, the main challenge for Gazprom-Media now is to transform how content is transmitted, adapt content for new platforms and audience categories, and find new monetization models.

“When working with people, we are focused on two key goals. The first is to help employees find new ideas and concepts, search for new business models and concepts. The second is to support them psychologically in a time of change. We need to help people direct their energy towards finding new sources of inspiration on the way to a resourceful state.”
Antonina Priezzheva HR and administrative issues director at Gazprom-Media Holding

Speaking about corporate training development, Antonina Priezzheva emphasised that it was important and timely to identify the leaders of change within the Holding. That is, those employees who easily integrated new technologies and new thinking into the projects. There were eight such projects formed at the conclusion of the “Digital Leadership” program. They continue to evolve and adapt to the Holding’s needs.