Alexander Zharov, CEO of Gazprom-Media Holding, gave an interview to Forbes Russia as part of the V National Advertising Forum (NFR’5), which was held in Moscow from 23-24 September. The full video interview is available on Gazprom-Media Holding’s channel on RUTUBE.

In a special video interview with Forbes Russia, Alexander Zharov outlined the key trends in the development of the global entertainment and media industry. He also described how the content consumption model has changed, how technologies are changing the business model of media platforms, and what unique services and solutions Gazprom-Media Sales House offers for advertisers.

Gazprom-Media’s CEO also shared the Holding’s plans to launch a platform for user-generated, short vertical videos. He noted that every advertiser will find something to their taste given the wide variety of Gazprom-Media formats.