Top managers of ‘Gazprom-media’ participated at the Russian Internet Week RIW 2015
26 October 2015

The annual Week of the Russian Internet RIW 2015 was held in Moscow on October 21-23. The RIW 2015 was dedicated to communication and digital technologies. This year RIW 2015 combined Media Communication Forum, the exhibition "Internet 2015", and also special events.

General director of ‘Gazprom-media’ Dmitry Chernyshenko, the president of Media and Communication Union Sergey Petrov, the minister of Telecom and Mass Communications of the Russian Federation Nikolay Nikiforov, member of the State Duma of the Russian Federation Leonid Levin, head of the Federal Service for Supervision of Communications, Information Technology and Mass Media (Roskomnadzor) Alexander Zharov took part in the forum Internet Economy: war or cooperation.

Dmitry Chernyshenko has supported major strategic initiative of the Media and Communication Union, aimed at promoting the consumption of a paid model, the fight against piracy and consolidation of online area. He also expressed his gratitude to Roskomnadzor, paying attention to the fact that the activities of agency against illegal content helps monetize legal media.

Rutube CEO Vadim Fedotov told about what solutions the company uses against piracy in the panel Legalization of Internet viewing.

"The goal of video-aggregators is not only to fight with the pirate sites, but also to help them, to be legalized by using an authorized player, - said Vadim Fedotov, - Rutube obtained the considerable expertise in the legalization of the resources in the CIS and in cooperation with the owners developed a policy of using the player in a legal format. To protect legitimate video within the player, Rutube creates the system Rutube Match, which makes a digital print of a video and then scanning the resource materials to find pirate copies of the video. "

Sales Director of ‘Gazprom-Media Digital’ Yekaterina Bogdan participated at the session Video advertising in the Internet and cross-platform measurement. She told how the consolidation of planning, development and placement of interactive formats within GPMD capacity allows realizing unique projects in terms of technical innovation and strategic approach. Katherine drew attention to the fact that the modernization of standard promotional products and implementation of interactive video advertising campaigns provide a higher degree of involvement in the advertising message and completing television campaigns using video advertising can significantly increase the advertising coverage of the company.