​Avtoradio launches #PoyDoma campaign
31 March

Avtoradio (part of Gazprom-Media Holding) and the international booking agency Attack Concerts have launched a campaign called #PoyDoma (#SingAtHome) for people in self-isolation. The audience of the #PoyDoma project is constantly growing. On Avtoradio’s YouTube channel alone there were already more than 1.9 million views as of March 31.

Famous singers and musicians have taken part in the project. The artists perform hits in their homes and share the videos with their listeners online.

The songs can also be heard on Avtoradio’s evening show Murzilki Live, while the video clips with songs and messages from artists appear on Avtoradio’s live concerts channel on YouTube and the radio station’s social networks. The artists who have already supported the initiative include the lead singer of Neschastny Sluchai Aleksey Kortnev, pop singers Yulianna Karaulova, Emin, Jony and others.

The videos can be watched here: https://www.youtube.com/playlist?list=PLW1zNJxwOIx...