Professional awards in the field of online communications, AdIndex Awards 2019, were handed out at a ceremony in Moscow on November 14. More than 1,500 specialized experts from more than 900 companies took part in choosing the best agencies and platforms across 30 service sectors.
The team of Gazprom-Media Sales House was recognized by advertisers and awarded a prize in the category “Innovation of the year. For the development of interactive TV advertising”.
Interactive TV advertising has become the year’s main trend, having proved its effectiveness in carrying out advertising campaigns for various product categories. Gazprom-Media Sales House is the first company on the Russian market to launch a series of commercial projects using such technology. The use of this technology has confirmed the high potential of its future development.