The NTV-PLUS digital and satellite television operator evaluated the growth of its own OTT-platform in the third quarter of 2019. The number of subscribers to the company’s online television grew by 54% as compared to the same period in 2018.
The total number of paying OTT-platform subscribers over this period increased by 34% as compared to the second quarter of 2019 and added up to 74,000 people. The monthly growth dynamics of the OTT-platform’s audience compared to the previous year is 87%. The retention rate, which shows how many subscribers renewed their subscription for the next period, exceeded 85%, which indicates at a high level of loyalty to the platform among its users.
The conversion of the subscriber base to the digital format increased in the third quarter and added up to 37% as compared with 26% in the second quarter of 2019. OTT services are available to current subscribers of the NTV-PLUS satellite platform as well as those viewers who are not subscribed to satellite TV. Satellite TV subscribers can use the “Online TV (Multiscreen)” service , which allows them to watch the channels that are included in the satellite subscription on any digital devices.