The award ceremony for the annual national program “Best Social Projects in Russia” took place on May 24. The program aims to identify and celebrate the best charity and philanthropy projects carried out in Russia. The Social Projects foundation, whose main task is to carry out socially significant events, organizes the awards every year.
Gazprom-Media Holding and its TV channels NTV, Friday! and MATCH PREMIER received six diplomas in five nominations.
Gazprom-Media Holding earned an award in the nomination “Education and science” for its #GPMTrendy (Gazprom-Media Trends) project, as part of which company managers hold public discussions on the ideas and trends that are shaping the development of the media and advertising fields. The project was launched in honour of the Holding’s 20th anniversary.
The NTV channel program Krutaya Istoriya s Tatyanoi Mitkovoi (Cool Story with Tatiana Mitkova) received a prize in the “Environmental projects and initiatives” category. The program features sincere interviews with people who overcame life’s challenges. The stories of the program participants tie in to socially significant topics that are relevant to television viewers.
NTV also received an award in the nomination “Socially responsible media” for its support of various charity projects. The employees of the channel’s information department create content that puts a spotlight on the work of charity foundations. Throughout the year, NTV aired informative episodes about the work of such charity foundations as Liniya Zhizni, Adele, Alyosha, Zhizn kak Chyudo, Artyomka, the children’s hospice Dom s Mayakom, Miloserdie, among others. The 106 episodes about charities that aired on the channel in 2018 helped to raise more than 284 million rubles in donations.
The project Poprosi u Neba (Ask the Sky) by Friday! TV channel won in the same nomination. This documentary project was developed in collaboration with the charity foundations Podari Zhizn, Iskorka and Zhivoy. It consists of four films about children with severe health diagnoses who are supported by these charity foundations.
Another social project by Friday! Channel, Zov Krovi (Call of the Blood), received an award in the “Social marketing” category. Each of the program’s episodes tells a story of two different young people who go on a search for their biological parents with the help of the TV channel’s crew.
MATCH PREMIER’s work at Moscow and St. Petersburg orphanages was recognized in the nomination “Projects in support of socially vulnerable groups”. This project is a prime example of high-quality promotion of healthy lifestyles and stronger career guidance among young people.