​NTV invests in creating joint format with Keshet International
09 April

NTV channel and Keshet International, a leading distributor of media content on the world stage, have announced that they are joining forces to produce the Drive Master prime entertainment format. This is the first collaboration experience for the Russian TV channel and the largest player on the global TV market.

Any car enthusiast, regardless of age, will be able to take part in the new car talent show Drive Master. A huge pavilion with stands that can accommodate hundreds of spectators will be built especially for the show, and a portion of the test drives will take place on the FIA F1 Moscow Raceway track.

Preparations are currently underway for the filming. WeiT Media will produce the show.